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Alberta Digital Traction Program - Alberta Innovates

The Alberta Digital Traction Program is specifically tailored to support the province's digital SMEs—companies fundamentally dependent on software development for their products or services and aiming to scale globally. Its primary purpose is to bridge a crucial gap in Alberta's entrepreneurial ecosystem by aiding these SMEs in gaining market traction, a critical indicator of growth potential demonstrated by customer engagement metrics and revenue. The program offers non-dilutive funding up to $50,000 and business coaching to digital SMEs with high growth potential, emphasizing the importance of customer discovery and agile adaptation in product development.

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Funding Amount

50000
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Eligible Applicants

The ideal applicant will have: a minimum viable product (MVP) to test with customers, not previously received Digital Traction funding, performed preliminary customer discovery work to inform the development, a digital technology employed in an innovative way and/or with proprietary features to allow for a competitive advantage over existing solutions, a digital technology that could scale up in one to two years, if successful, no significant capital or regulatory barriers, not addressed by the project, that may be better addressed by other funding resources, completed a lean canvas, business model canvas, or similar tools to demonstrate an understanding of the problem to be solved and the customer profile, and a traction roadmap or similar tool to demonstrate customer acquisition targets for the next three years and what is required to get to those targets.
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Eligible Activities

To qualify for funding, all Projects must: Align with the objectives of the Digital Traction Program, Have a Project Start Date at least forty-five (45) days from the application submission date, Have the first milestone activities identified to a maximum of $15,000, Have no more than three defined milestones based on business and technical outcomes to be reached during the project term, Be completed within a one-year term; Comply with other criteria that Alberta Innovates may develop from time to time.
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Deadline to Apply

2024-03-31

Apply for Funding

88%

Approval rating across all Canadian funding programs

93%

Average time savings to our clients, compared to
businesses that apply for funding in-house
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