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Matching Investment Fund (MIF)

  1. Applicant Information:
  2. Provide details about your dairy company, including its name, address, contact information, and a brief overview of its background, history, and current operations. Emphasize your commitment to promoting Canadian dairy products and explain how your proposed product initiatives align with the goals of the MIF.
  3. Project Summary:
  4. Summarize the product initiatives that you plan to develop with the assistance of the MIF. Highlight the key objectives, expected outcomes, and how these initiatives will contribute to the growth and promotion of Canadian dairy products. Briefly describe the target market and the unique value proposition of your proposed initiatives.
  5. Market Analysis:
  6. Conduct a comprehensive market analysis to demonstrate the potential demand and growth opportunities for your proposed product initiatives. Identify your target market segment(s), understand consumer preferences and trends, assess the competitive landscape, and provide supporting data and research to validate your market analysis.
  7. Product Initiatives:
  8. Provide detailed descriptions of the product initiatives you intend to develop. Explain how these initiatives align with the objectives of the MIF and contribute to the growth and promotion of Canadian dairy products. Outline the unique features and benefits of each initiative and how they address market needs or consumer preferences.
  9. Project Budget:
  10. Present a comprehensive budget for each product initiative, including detailed cost estimates for research and development, production, marketing, and any other relevant expenses. Clearly indicate the portion of the budget that you are seeking funding for through the MIF. Provide a breakdown of how the grant funds will be allocated and explain how the funding will help accelerate the development and implementation of the initiatives.
  11. Project Timeline:
  12. Create a detailed timeline that outlines the key milestones and deliverables for each product initiative. Provide estimated start and end dates for each phase of development, production, and marketing. Demonstrate your ability to execute the initiatives within the proposed timeline.
  13. Marketing and Promotion Strategy:
  14. Outline your marketing and promotion strategy for the product initiatives. Describe the channels and methods you plan to use to reach your target market, including advertising, social media, partnerships, or other promotional activities. Highlight any unique or innovative approaches that will help showcase and promote Canadian dairy products effectively.
  15. Impact and Benefits:
  16. Explain the anticipated impact and benefits of your product initiatives on your business and the Canadian dairy industry. Discuss how these initiatives will contribute to job creation, economic growth, innovation, and the promotion of Canadian dairy products domestically and internationally. Quantify the expected increase in sales, market share, or other relevant metrics.
  17. Financial Viability:
  18. Demonstrate the financial viability of your company and the projected financial impact of the product initiatives. Provide financial statements, such as balance sheets, income statements, and cash flow statements, to showcase your company's financial health and ability to implement the initiatives successfully. Include any additional funding or investments secured for the initiatives.
  19. Sustainability and Environmental Considerations:
  20. Describe any sustainability practices or environmental considerations embedded in your product initiatives. Explain how your company is committed to sustainable production methods, waste reduction, resource conservation, or other environmentally friendly practices in the dairy industry.
  21. Appendices:
  22. Include any supporting documents that strengthen your application, such as market research reports, product prototypes, letters of support from industry partners or customers, or testimonials.

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Funding Amount

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Eligible Applicants

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Eligible Activities

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Deadline to Apply

Apply for Funding

88%

Approval rating across all Canadian funding programs

93%

Average time savings to our clients, compared to
businesses that apply for funding in-house
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