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Product and Market Development Program

The Product and Market Development Program is designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through various activities and expenses. Special consideration will be given to projects which include knowledge adoption, and clean technologies that will upscale innovation.

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Funding Amount

0
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Eligible Applicants

Mi’kmaq First Nations and other Indigenous groups; Agricultural producers; Small to medium-sized agri-businesses; Small to medium-sized agri-processors; Agriculture industry organizations, clubs, and associations; and Others may be considered upon request
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Eligible Activities

Value-added and agri-food processing projects; Market development activities on PEI; Market development activities through intra-jurisdictional projects; Purchase of machinery and equipment; Attending (but not exhibiting at) a trade show once for a new market; Exploring new or emerging markets; Investigative travel to new or emerging markets; Incoming buyer missions of new buyers from export markets for the purpose of gathering market intelligence; Research for the purpose of exploring new and emerging markets; Feasibility studies related to delivery of products; Translation and legal consultation related to marketing a product in a new market; Consulting or business coaching on applied market research and value chain development; Hands-on mentoring and training to understand the logistics of delivery of PEI products from the farm gate to the market; Commercialization and adoption of new products, technologies, practices or processes; Marketing plan development activities; Consulting services which analyze new and emerging market trends and opportunities; domestically and/or abroad; Development of new products including: Professional services; Process development; Recipe development (i.e., food trials, testing and consultant fees); Purchase of equipment to process packages and labels (including nutritional labelling) for a new product; Design and first printing of packaging; Brand development; Focus groups for purposes of developing project attributes; Analytical and quality testing; Travel and transportation costs; and Design and first printing of promotional materials
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Deadline to Apply

2024-03-31

Apply for Funding

88%

Approval rating across all Canadian funding programs

93%

Average time savings to our clients, compared to
businesses that apply for funding in-house
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